Market Landscape Reporting
Problem / Opportunity:
Shimano serves global markets.
Keeping abreast of how the bicycle landscape is evolving is of key interest to stakeholders.
Action:
I plan and execute research trips to key markets, reporting on insights and recommended actions.
Client Discovery Interviews
Problem / Opportunity:
As a primary B2B business, Bike brands, OEMs and Dealers are key leads for Shimano’s RnD endeavours.
A high-yielding, repeatable process of extracting insights is of strategic value.
Action:
I hold collaborative interviews with customers, surfacing critical problems they are trying to solve.
Research insights help feed healthy feedback loops that contribute to constant improvement of our product-solutions.
Information and Data Visualisations
Problem / Opportunity:
Information collected during research is multi-variate.
A good spread of representation methods helps minimise loss of context and meaning in communication.
Action:
I frequently experiment across different representation techniques, telling stories with qualitative and quantitative data.
