Tan Xuan
Product Innovation Strategy | UX Research
Xuan is a hands-on UX researcher experienced in leading new product initiatives from discovery through to development. He delivers clarity on user needs, balanced against operational demands, helping product teams build the right thing right.
Passionate about exploring and protecting the natural world, Xuan aspires to contribute to a more inclusive and environmentally sustainable world.
Professional Experience
Shimano Singapore
Design Researcher II | Nov 2022 - PresentInnovation Strategy Development
- Pioneered UX research methodology for new product initiatives.
- 5-stage workflow comprising scoping, market discovery, prioritisation of underserved outcomes, collaborative ideation and hypotheses testing.
- Proposed novel cycling ecosystem by integrating mechatronic assets - achieved buy-in at global planning HQ.
Consumer Insight, Market Intelligence for 'Lifestyle Bike' Segment
- Managed 'Lifestyle' product roadmap renewal.
- Executed tactical studies across Southeast Asia (ethnographic interviews, OEM visits, customer workshops, industry expos)
- Synthesised key client engagements with concise market reports, bringing clarity to emerging trends and recommended actions.
- Built intuitive visualisations - product repository to evaluate competitor's price segment positioning.
Cross-Functional Team Activation
- Designed-facilitated design sprints for engineering, sales and quality-assurance teams.
5 of 31 ideas moved into prototype development. - Tailored SCRUM workflow for unique constraints of mechanical product development.
- Led 3D animation team to create new product concept visualisation.
National University of Singapore
Graduate Teaching Assistant | 2022- Developed and taught climate analysis software to 50+ 3rd year students.
- Facilitated design studio consultations to 120+ 1st and 3rd year students.
DP Architects, Singapore
Architectural Design Trainee | 2020- Conducted market research on solar green roof systems; cost-benefit analysis across acquisition, implementation and maintenance.
- Prepared 50+ technical drawings for authority submissions, 2D/3D visualisations advising client's decision making-regarding interior works and related budgets.
Education
National University of Singapore
Master of Architecture- Design research on the abstraction of animals in the meat industry; investigating the growing adoption of sustainable cell-based alternatives.
- My design thesis proposed a sustainable framework for human-animal cohabitation, adapting conservation black-and-white houses as a testbed.
Bachelor of Arts (Hons) in Architecture
- Trained in climate-responsive building strategies, exceled at architectural design thinking.
- Sustainable urbanism and holistic environmental systems integration.
Introductory Spanish 1 Course (LAS1201)
Tembusu College, NUS UTCP
- Academic residential programme focused upon the development of academic writing, communication and critical thinking.
- Best essay prize 2017 | “Why is the criminalisation of street art and graffiti problematic?”
Lund University, Sweden
Student Exchange Programme (M. Arch)- Technical design research and fabrication of climate responsive envelopes in Moroccan sub-Sahara, leveraging 3D fabrication tools and processes.
- Introductory Swedish Language Course (SUSA1)
Skills and Interests
Tech Stack
PowerBI/Apps
Python, R, HTML/CSS
Adobe Creative Suite
(PS / AI / Indesign / Premiere Pro / Lightroom)
Autodesk Revit / Archicad
Sketchup Pro / Rhino / GH
Atlassian (Jira / Confluence / Product Discovery)
Miro / ChatGPT / NotebookLM
Microsoft Office
( Powerpoint / Word / Excel)
Others
Sewing / Crafting
Sketching / Painting
Road Cycling Enthusiast
Skills
Innovation Strategy
AGILE Project Management / SCRUM
UX / Market Research
Human Centered Design
Workshop Facilitation
Front-end Web Design
3D Modelling / Prototyping / Fabrication
Data Visualisation
Languages
English
Mandarin Chinese
Awards & Certifications
2024
Certified SCRUM Product Owner®
Awarded by NUS-ISS & SCRUM Alliance.
2019 / 2020
Dean's List, Department of Architecture
Awarded to top 5% of cohort for their academic performance.
2018
Core Foundations for Data Science (DSC1010)
Completed introductory course to python and data analytics, supported and recognised by CITREP+, an initative by IMDA Singapore.
2017
Exhibited at iLight Marina Bay 2017
My team was selected to represent NUS, Department of Architecture at Asia's largest sustainable Art and Light festival.
2017
NUS STEER Study Trip Award
Study Trip award for environmental conservation expedition to Borneo and Brunei.