Developing A New Product Innovation Framework
Problem / Opportunity:
Small, incremental improvements with each update are a tried and tested formula. A challenge was put forth to discover and deliver outsized, out-of-box ideas.
Action:
I authored a 5-step workflow to guide engineering teams to:
- scope projects
- perform data collection
- analyse and decide
- prototype
- test and deliver new product concepts
Product Roadmap Management
Problem / Opportunity:
Shimano develops several product lines.
These lines are renewed periodically to address market requirements and technology advancement.
Action:
I lead user and market research on CUES and Tourney product lines, contributing to product roadmap planning.
